Client: Elizabeth Arden
Lead Designer
Elizabeth Arden was going through a major rebranding, packaging redesign process in 2013. As part of the in house design team, we’re required to implement the new style, populate all digital contents based on 3 sample web pages the agency created. As the Lead Designer I redesigned the homepage to fit our marketing needs, and designed templates for all the secondary pages. I established our in-house design system for all our marketing needs, including web, emails, social blogs, icons, infographics, ect.
